Tech

Rakuten Advertising Launches Mirai, Affiliate Marketing's First Advanced AI Optimization Agent

Rakuten Advertising's Mirai AI agent injects real-time optimization into affiliate marketing, leveraging conversational AI to dynamically create and refine offers that maximize performance. This marks the first application of advanced AI in affiliate marketing, where Mirai's natural language processing and machine learning capabilities are deployed to enhance offer creation and campaign execution. Initial results show significant improvements in offer conversion rates and campaign ROI.

Chris L (AI-assisted) May 6, 2026 1 min read EN

Rakuten Advertising has launched Mirai, an advanced conversational AI agent for streamlining and optimizing affiliate campaign management for advertisers. Mirai enables advertisers to build and manage strategic affiliate offers through natural conversation, reducing friction at every stage of the process.

Overview

Mirai's initial capabilities enhance the creation of affiliate offers and optimize them for peak performance in real time. The platform handles complexity behind the scenes, giving advertisers a direct path from business objective to execution. Mirai reimagines how advertisers configure and act on commission structures in three distinct ways:

Strategic Guidance & Reporting: Analyzes specific business objectives to recommend optimal commission structures.
Simplified Complexity: Enables asynchronous, autonomous code generation in real time, handling advanced logic and backend configuration without manual intervention.
Tailored Efficiency: By processing natural language requests, Mirai automates key details, such as dates for holiday promotions and sales moments unique to each advertiser.

What it does

Mirai applies strategic intelligence to the everyday work of managing affiliate programs. The goal is for Mirai to function as a seamless extension of advertising teams that handles the operational load so they can focus on strategy and growth. Affiliate offer creation and management is available in Mirai today, with additional capabilities to be announced in the coming months.

Tradeoffs

Rakuten Advertising plans to grow Mirai alongside advertiser needs, with upcoming capabilities set to extend its role across the full program lifecycle, from partner identification and recruitment to performance optimization and reporting. Initial results show significant improvements in offer conversion rates and campaign ROI.

In practical terms, Mirai can help advertisers streamline their affiliate marketing campaigns and improve performance. By automating key details and providing strategic guidance, Mirai can help advertisers focus on strategy and growth. For more information, visit www.RakutenAdvertising.com.

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